1+ months

SEO \u0026 Content Lead - P114521_S2

Riverwoods, IL 60015
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  • Job Code
    P114521_S2
\u003Cp\u003EAt Discover, be part of a culture where diversity, teamwork and collaboration reign. Join a company that is just as employee-focused as it is on its customers and is consistently awarded for both. \u003Cstrong\u003EWe\u0027re all about people, and our employees are why Discover is a great place to work.\u003C/strong\u003E Be the reason we help millions of consumers build a brighter financial future and achieve yours along the way with a rewarding career.\u003Cbr\u003E\u003Cbr\u003EThis individual reports to the Sr Manager, Marketing (Personal Loans) and the team is seeking an enthusiastic and strategic lead/project manager to drive Discover Personal Loans growth in SEO, from both the technical/UX and Content perspective. Key goals for this role include, but are not limited to, continued growth in organic search traffic, steady, substantial improvement in search rankings and improved online conversions derived from website optimizations. This role will also be a thoughtful and articulate advocate for SEO and Content best practices across the department as well as a cross-functional collaborator across the company to facilitate SEO progress. They will ensure projects are executed with SEO and Content best practices, both technical and non-technical, and champion and implement a strategy to achieve a greater, sustained presence in search.\u003C/p\u003E\u003Cp\u003EOur Lead (SEO, Digital and Content) will have creative as well as data-driven ideas to accelerate progress, and both content and technical strategies to help move the needle. This is an exciting opportunity to help catapult this thriving brand and business into greater visibility in search with improved digital user experience and content development, resulting in increased organic traffic and conversions.\u003C/p\u003E\u003Cp\u003EThis role is responsible for supporting the development, implementation, and optimization of content marketing for the company\u0027s website. Partners with management, agency partners, and internal stakeholders to design, develop, and project manage content marketing initiatives. Optimizes search engines, content engagement, and the implementation of digital marketing and analytical tools.\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EResponsibilities\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003ESupports the implementation and optimization of content marketing for the company\u0027s website. Optimizes search engines, content engagement, and the implementation of digital marketing and analytical tools. Own and execute on the SEO roadmap for on-page and off-page SEO.\u003C/li\u003E\u003Cli\u003EManages website and content marketing projects from inception to implementation. Leads detailed business requirements that will drive development, testing, deployment, and ongoing measurement of initiatives.\u003C/li\u003E\u003Cli\u003EMeasures website performance, including organic search performance and engagement with website content, tools, and resources.\u003C/li\u003E\u003Cli\u003EIdentify new SEO growth opportunities. Utilizes baseline industry, competitive, search and customer research to support comprehensive and compelling business cases for new content or enhancements to existing content, tools, and resources.\u003C/li\u003E\u003Cli\u003EPartners with agencies and consultants to deliver cost-effective digital marketing strategies.\u003C/li\u003E\u003Cli\u003EValidates billing to ensure accuracy.\u003C/li\u003E\u003C/ul\u003E \u003C/p\u003E\u003Cp\u003E \u003Cp\u003E\u003Cstrong\u003EMinimum Qualifications\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EAt a minimum, here\u0027s what we need from you:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003EBachelor\u0027s Degree in Marketing, Digital Marketing, or Information Technology\u003C/li\u003E\u003Cli\u003E4\u002B years of Marketing, Digital Marketing, Information Technology, Search Engine Optimization\u003C/li\u003E\u003Cli\u003EIn lieu of a degree, 6\u002B years of experience in Marketing, Digital Marketing, Information Technology, Search Engine Optimization\u003C/li\u003E\u003C/ul\u003E\u003Cp\u003E\u003Cstrong\u003EPreferred Qualifications\u003C/strong\u003E\u003C/p\u003E\u003Cp\u003E\u003Cstrong\u003EIf we had our say, we\u0027d also look for:\u003C/strong\u003E\u003C/p\u003E\u003Cul\u003E\u003Cli\u003E5\u002B years of experience in SEO and Content with demonstrable results, and/or related experience in digital marketing, content marketing, user experience, or paid search\u003C/li\u003E\u003Cli\u003ESolid understanding of SEO best practices and front-end coding techniques including HTML, CSS and Javascript for SEO implementation\u003C/li\u003E\u003Cli\u003EExpertise with traffic and analytics tools such as Omniture SiteCat, Google Search Console, Google Analytics, SEO Clarity, HRefs, BrightEdge, SEMRush, Seachmetrics, ScreamingFrog, Moz, etc.\u003C/li\u003E\u003Cli\u003EAdvanced Excel and Powerpoint skills and ability to shape a story of successes/opportunities based on data\u003C/li\u003E\u003Cli\u003EStrong project management skills; ability to closely manage plan delivery timeline, internal and external resources, and quality of agency deliverables\u003C/li\u003E\u003Cli\u003EExcellent communication skills- written and verbal; ability to present verbally to internal management and partner teams, and create effective PowerPoint presentations summarizing recommendations, SEO highlights and deficiencies, data and findings\u003C/li\u003E\u003Cli\u003EExperience in digital content development techniques and strategies\u003C/li\u003E\u003Cli\u003EStrong familiarity with Digital User Experience\u003C/li\u003E\u003Cli\u003EAbility to juggle multiple priorities with efficiency\u003C/li\u003E\u003Cli\u003EAbility to manage partners and agency/external vendors\u003C/li\u003E\u003Cli\u003EExcellent teamwork and relationship building skills\u003C/li\u003E\u003Cli\u003EFinancial services background\u003C/li\u003E\u003C/ul\u003E \u003C/p\u003E\u003Cp\u003E \u003C/p\u003E \u003Cp\u003E The same way we treat our employees is how we treat all applicants - with respect. Discover Financial Services is an equal opportunity employer (EEO is the law). We thrive on diversity \u0026 inclusion. You will be treated fairly throughout our recruiting process and without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status in consideration for a career at Discover. \u003C/p\u003E \u003Cbr\u003E\u003Cbr\u003E

Categories

Industry

  • Banking / Finance
Posted: 2019-07-09 Expires: 2019-12-12

Welcome to Discover
We strive to be the leading direct bank and payments services company. Our mission is to help people spend smarter, manage debt better, and save more to achieve a brighter financial future.


Why Work with Us?
You can make an impact. Whether it’s developing corporate strategy, innovating new services or supporting IT needs, every employee has the opportunity to be a vital part of our business and make a real difference in people’s lives. It’s the heart of what we do.


 

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SEO \u0026 Content Lead - P114521_S2

Discover
Riverwoods, IL 60015

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