25 days old

Candidate Brand Field Marketing Manager - P166662_S1

Phoenix, AZ 85003
Apply Now
Apply on the Company Site
  • Job Code
    P166662_S1
  • Jobs Rated
    th

At Discover, be part of a culture where diversity, teamwork and collaboration reign. Join a company that is just as employee-focused as it is on its customers, and which is consistently awarded for both. We're all about people and our employees are why Discover is a great place to work. Be the reason we help millions of consumers build a brighter financial future and achieve yours along the way with a rewarding career.

Join the team that champions careers at Discover in order to attract top talent. THIS ROLE CAN BE BASED OUT OF PHOENIX, AZ or Salt Lake City, UTAH.

Reporting to the Director of Candidate Brand, Discover is seeking a Candidate Brand Field Marketing Manager who will help drive brand awareness and consideration through recruitment marketing campaigns across the field locations. In this newly created role, you will have the opportunity to build from ground up, working with the team to enhance our recruitment strategy for our field locations, so it expertly aligns with our new 2019 brand position. You will be at the intersection of brand and recruitment using storytelling, integrated campaigns and the development of audiences to support the Discover Candidate Brand and overall talent acquisition strategy.

This role owns the development and execution of the sourcing marketing strategy for local markets and campaigns to drive employee referrals, including identifying appropriate levers to build top of funnel demand and effectively attract hourly candidates (primary local market target) and support headquarter goals for other key talent segments. This Manager will partner with cross-functional stakeholders and act as a liaison to the field's leadership across multiple locations, performing analysis to deliver data-driven candidate attraction activities. He/She will play an essential role in tracking local market factors and changes in local candidate behavior which impact our brand's success in attracting employees, including projects such as market mapping and market intelligence. To be successful in this role, this Manager will need to see the big picture and be able to execute rapidly.

The role requires passion for local community efforts, expertise in how jobseekers look for roles and an ability create outreach programs that convert highly sought-after talent. They will use a data-first approach to highlight the activities that worked and didn't and where best to efficiently attract talent.

As a Candidate Brand Manager, you will

  • Act as the central point of contact for all local recruitment marketing requests across all field locations, translating those requests into efforts that align to the overall Employee Value Proposition for Discover. E.g. sponsored posts, image requests, collateral requests, event engagement etc.)

  • With support of your Director, set and continuously innovate marketing plans based on results and ROI

  • Establish an Employee Referral Program that leverages a digital CRM system including helping to manage an RFP process to choose a new vendor

  • Develop and maintain a field office scorecard for talent acquisition. Outlining application to hire ratios and establishing projections for outreach needs based on historical conversion rates

  • Engage with the recruiting team leads, hiring managers and associated leadership teams (including Vice Presidents) to develop strategic, credible relationships that advise and troubleshoot gaps in hiring profiles, external and internal market drivers, and consults with business unit customers to continuously improve the product Talent Acquisition delivers

  • Monthly meetings with key field leadership and stakeholders to align on progress towards goals, highlights from current marketing efforts and upcoming programs

  • SME in local talent segment. Knows attrition, top recruitment efforts, and how to attract top performers based on current talent engagement and insights and local market needs

  • Local marketing competitive expert. Provides quarterly recaps of efforts by competitors and highlights

  • Leads event and key recruitment activity amplification strategy, working with the team to align messaging content to the need and for respective target segments

  • Builds strategic relationships across the community

  • Manages local high school and college outreach efforts - Gains alignment on the list of top schools based on analysis on "where to win" and prior successful outreach working closely with Campus Recruiting to maintain efficient (and not overlapping efforts)

  • Maintains performance on field job boards (impressions, engagement, applications, and hiring conversion

  • Supports efforts to create content for Employee blog with content ideas to support the field employees

  • Maintains geo-located posts in owned social channels- Instagram/FB/ IG/Twitter presenting posts during key TA seasons and outlining impacts

  • Champions the local referral efforts leveraging both internal and external channels to promote (e.g. referral contests, table events, etc.)

Job Requirements:

  • Bachelor's Degree in Marketing, Public Relations, Advertising or other applicable field of study AND 5+ years of experience in employment branding or recruitment marketing OR In place of a degree, 7-10 years of experience in Marketing or Communications

  • Track record in managing CRM programs and the development and management of web and/or social media properties

  • Strong verbal communication and presentation skills

  • Understanding of and commitment to service for business partners to honor our brand mission to our customers

  • Demonstrated experience setting and achieving business-driven KPIs

  • Strong analytical skills with the ability to effectively communicate insights and business result

  • Demonstrated ability to handle multiple projects and time demands with a high level of urgency and passion

  • Professional services or agency experience a plus

  • Social media management system experience a plus

If we had our say, we'd also look for:

  • Master's Degree in Marketing, or related field
  • Proven leadership skills and demonstrated potential to move to additional levels of responsibility
  • Ability to work in a fast-paced, metric-driven environment
  • Must have strong interpersonal and communication skills
  • Excellent time management and organizational skills with a demonstrated ability to work in a deadline intensive environment
  • Experience in the use of various online recruitment search engines
  • Ability to handle multiple assignments with varying due dates and priorities, and exhibits exceptional levels of personal productivity
  • Ability to use Microsoft office products, including Word, Excel and PowerPoint. Ability to create spreadsheets. Working knowledge of internet software and e-mail
  • Ability and professional confidence to effectively present information to management staff
  • Demonstrated ability to work in a setting where initiative, a team orientation, strong communication skills, excellent follow through and results are a necessity
  • Ability to work various schedules including weekend and holidays as needed by business demands-Experience with Peoplefluent and Workday

Discover Financial Services is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, among other things, or as a qualified individual with a disability.



Categories

Industry

  • Banking / Finance

Jobs Rated Reports for Marketing Manager

Posted: 2019-07-25 Expires: 2019-09-05

Welcome to Discover
We strive to be the leading direct bank and payments services company. Our mission is to help people spend smarter, manage debt better, and save more to achieve a brighter financial future.


Why Work with Us?
You can make an impact. Whether it’s developing corporate strategy, innovating new services or supporting IT needs, every employee has the opportunity to be a vital part of our business and make a real difference in people’s lives. It’s the heart of what we do.


 

Featured Employers[ View All ]

Before you go...

Our free job seeker tools include alerts for new jobs, saving your favorites, optimized job matching, and more! Just enter your email below.

Share this job:

Candidate Brand Field Marketing Manager - P166662_S1

Discover
Phoenix, AZ 85003

Join us to start saving your Favorite Jobs!

Sign In Create Account
Powered ByCareerCast